Bachelor of Arts in Sales Management


Bachelor of Arts


Sales Management


Dr. Antwon Woods, Chair

Sales is the backbone of any business and how companies generate revenue. Businesses require a properly trained sales force that can build successful relationships and think strategically.

The Bachelor of Arts degree in Sales Management at Belhaven University will prepare students with skills necessary for success in a sales career, and more broadly, needed skills for building mutually beneficial professional relationships. The ability to sell, the ability to effectively communicate the value of an idea, product, service, or person, and to create win-win situations—is vital to success in a wide variety of positions and career options, including for-profit industry, non-profit organizations, government, and more.

Furthermore, many high-level executives and organizational leaders begin their careers as a salesperson and rise to the top of their profession by effectively utilizing sales skills. Sales management is the process of initiating, developing, and enhancing customer relationships, and meeting needs by creating, communicating, and delivering value. It consists of a sequence of activities, including prospecting for potential customers, gaining an understanding of customer needs, communicating the value of an offering as a means of satisfying those needs, closing the sale, earning commitment from a customer, and maintaining and enhancing long-term customer relationships, while exemplifying the Christian Worldview.

Additionally, Belhaven Sales Management majors will take four upper-level online classes through Belhaven’s RIZE partnership to address high level courses.

What are the LCMC/RIZE courses?

We are now offering new, high demand, skill-focused majors through an innovative nationwide consortium of over 75 colleges and universities.  Enjoy the traditional college experience at the college you love while learning skills that will prepare you for careers in some of the fastest-growing fields.  Your major will have a strong Christian worldview dimension through courses taught by Belhaven faculty.  In addition, through the LCMC/RIZE consortium, you’ll be learning from industry experts who will teach some of the core courses in your major virtually.  All classes are small so you will get to know your consortium professor as well as working closely with your faculty mentor at Belhaven.

What will I study?

  • Professional Selling
  • Advanced Professional Selling
  • Negotiation in Business and Sales
  • Sales Leadership
  • Marketing
  • Principles of Management
  • International Business
  • Business Ethics
  • Elective course options in Public Relations, Supply Chain Management, and/or Sports Management

What jobs can get with a degree in Sales Management?

  • Account Manager/Executive
  • Pharmaceuticals Sales Consultant
  • Sales Engineer
  • Senior Product Marketing Manager
  • Mortgage Banker
  • Area Sales Manager
  • Business Development Manager
  • Inside/Outside Sales Representative
  • Marketing Analyst

Why choose a Sales Management degree at Belhaven University?

  • Each student will have access to best academic practices that will enhance their knowledge and field experience(s) to perform to the best of their abilities in their perspective careers.
  • Students will receive personalized instruction that will include one-on-one interactions with outstanding faculty and academic planning sessions.
  • Students will grasp an understanding of Christian ethics and Christian Worldview in a workplace setting.

What kind of opportunities will I have at Belhaven that will contribute toward my career?

  • Required Internship OR Site Observation opportunities
  • Guest speaker lecture series with individuals who work in professional sales
  • Networking and recruiting events in both fall and spring semesters
  • Career development courses