School of Business Course Offerings

Business Administration

110   Contemporary Business Enterprise (3).
A study of contemporary business enterprises and market systems characterized by private ownership and distribution of goods and services.  Includes an overview of business processes such as marketing, finance, and strategy and their roles in the free market system. (Fall and spring)
210 Principles of Budgeting and Accounting (3).
An introduction to the basic principles of business budgeting and accounting with applications for contemporary business practices in sole proprietorships, partnerships, and corporations. Not open to Business and Accounting majors.
228 Personal Finance (3).  
A study of the basic principles of planning and managing personal financial matters. Emphasis is on developing the personal financial planning skills needed to meet individual objectives and goals.  (Fall only)
304  Business Communication (3).
A study of the modern techniques of written and oral communication in a business setting.  (Fall and spring)
305  Business Statistics (3). Prereq: MAT 101 or 110.
A study of the primary statistical techniques used in the managerial decision-making process.  Included is a study of measures of central tendency, dispersion, theories of probability, statistical inference, analysis of variance, regression analysis, nonparametric statistics, statistical quality control and decision theory, and time series analysis.  (Fall and spring)
307 Introduction to Electronic Commerce (3).
An introduction to the use of computers and the Internet in the marketing process. Traditional marketing concepts, along with a Christian worldview, will be integrated with modern computerized marketing techniques.
320  Introduction to Marketing (3). Prereq: Junior level standing.
An overview of the marketing discipline with emphasis on planning and the development of competitive strategies. Specific topics include the marketing environment, marketing research, advertising, personal selling, sales promotion, pricing, new product development, and distribution channels.  (Fall and spring) 
325  International Marketing (3).  Prereq:  BUS 110
An in depth study of International Marketing and how advertising, promotion, national history, geography, culture, language, demographics and politics affect marketing strategies. Marketing case studies in specific countries. (Fall, odd years)
326  Principles of Management (3).  Prereq: Junior level standing.
An introduction to the foundational principles and the basic management techniques that every manager must master to succeed in today's fast-changing, competitive environment. Emphasis is on the planning, organizing, managing, and controlling functions.  (Fall and spring) 
327 Small Business Management and Entrepreneurship (3).
A study of management principles and techniques, focusing on applications to established small businesses and to new ventures. Emphasis is placed on leadership and the role and functions of entrepreneurs.  (Fall and spring)
329 Principles of Supervision (3).
A study of the basic principles of supervising employees. Emphasis is on communicating, understanding employee behavior, selecting and training employees, appraising employees, conducting effective meetings, working with unions, increasing productivity, and managing stress in the context of the supervisor-employee relationship.  (Spring only)
335  Fund Raising (3).
A study of philanthropy, fund-raising promotions for not-for-profit organizations, the ethics of fund raising, and providing donors with financial planning services. 
336  International Management (3). Prereq:  BUS 110
The political, technical, legal and cultural factors that shape international enterprises. Includes Cross-cultural communication, cross-cultural negotiation, cross-cultural leadership styles. Case studies from MNCs.  (Fall, even years)
351 Personal Selling (3). Prereq: BUS 320.
A study of the basic principles underlying the personal selling process and their application to the problems of sales professionals.  (Spring, odd years)
360   Operations Management (3). Prereq: BUS 305 and MAT 101 or 110.
The study of quantitative and decision-making tools used in managing the conversion process that transforms inputs (such as raw materials and labor) into outputs in the form of finished goods and services.  Areas covered include: New Product and Service Development, Facilities Planning, Quality Control Techniques; Forecasting Methods, Work Performance Measurement; Waiting Line and Scheduling Decisions; and Inventory Systems Management. (Honors)  (Spring only)
362 Human Resources (3). Prereq: BUS 326.
An investigation into the nature and behavior of humans as we relate and work together in organizations. Practical applications are made to the following: selection and retention, training, motivation, compensation, discipline, and organizational design.
363  Business Finance (3).  Prereq: ACC 214, MAT 110 or MAT 101
A study of the sources and uses of funds in modern business firms. Emphasis is on capital markets, the time value of money, risk and rates of return, the valuation of bonds and stocks, financial statement analysis, financial forecasting, and capital budgeting.  (Fall and spring)
373 International Economics and Finance (3).
International trade theory (competitive markets, socialist markets, protectionist policies, global financial systems, economic geographics). How history and politics shape economic policy. (Spring, odd years)
402 Money and Banking (3). Prereq: ECO 205-206
A study of the role of money in the U.S. economy and the financial system that creates it and through which it flows. Additionally, basic monetary policy instruments are studied with regard to their effects on macroeconomic variables and on the financial institutions operating within the economy.   (Spring, even years)
403 Advertising (3). Prereq: BUS 320.
An overview of the advertising field with emphasis on media selection and strategic planning.
405 Financial Management (3). Prereq: BUS 363.
A study of the basic methods and theories of the successful financial management of firms. Emphasis is on cash-flow estimation and risk analysis in capital budgeting, stocks and bonds as sources of funds, the use of long-term debt, the cost of capital, leverage, dividend policy, and working capital management.
407 Consumer Behavior (3). Prereq: BUS 320.
A study of consumer purchasing behavior with emphasis on psychological and social influences. Specific topics include consumer decision processes and behavior; cultural, social, personal, and family influences; individual differences; and psychological processes.  (Spring only)
412  Organizational Behavior (3).  Prereq: BUS 326
A study of human behavior at the individual, group, and organizational level with topics including personality, motivation, teams, leadership, power and organizational structure.  (Fall only)
414, 415 Business Law (3, 3).
A study of the basic principles of law that apply to business transactions, thereby providing a basis for confidence in reaching decisions within the framework of rules of law. Primary emphasis is on contracts, agency, and the legal environment of business.  (414, fall and spring; 415, spring only)
416 Investments (3). Prereq: BUS 363 or instructor’s permission for non-business majors.  
A study of the techniques of investing in the major types of equity and debt instruments. Emphasis is on the study of money and capital markets, valuation of stocks and bonds, and portfolio analysis.  (Spring, odd years)
418  Business Ethics (3).
A study of basic ethical principles as applied to the major problem areas facing economic systems and to decision-making in the corporation and in society in general. The basic ethical principles and the accompanying value system used are biblically based.   (Honors) (Fall and spring)
419 Business Policy (3). Prereq: Student must be of a senior class standing or have permission from the instructor.  A study of the methods used by business firms in developing and evaluating strategies and policies to achieve goals and objectives. A computer simulation business game is played as part of the course.   (Honors)  (Spring only)
420  International Business and Development (3).
A survey of the operation of the firm in a global environment. Topics include global markets, international trade, foreign exchanges, trade policy, international politics, cross-cultural management, global strategic management, organizational design, and controlling.  (Honors)  (Fall and spring)
426 Risk Management and Insurance (3).  Junior standing recommended.
The focus of this course is on the loss exposures faced by economic entities (threats to people, property, or profits) and the logical uses of risk management and insurance tools to offset the effect of those losses. 
440 Commercial Banking (3). Prereq: ACC 213-214 and ECO 205-206.
A study of the operation and management of commercial banks. Primary emphasis is on the management of the assets, liabilities, and capital funds of banks within the framework of banking regulations.
442 Marketing Research (3). Prereq: BUS 306 and 320.
A study of modern marketing research techniques and their application. Specific topics include research decisions, problem definition, exploratory research, hypothesis testing, research design, data collection, data analysis, and the reporting of results.  (Fall, odd years)
445 Site Observation in Business Administration (3).
The course will consist of a variety of specific settings where students can observe and research various aspects of business and management fields.  Students will learn to compare and contrast these settings in regard to their demands and expectations from a Christian worldview perspective.  May be taken as an alternative to BUS 450 Internship in Business Administration. (Fall and spring)
450-451 Internship (3-3).
This course is designed to give the student practical experience in either conducting a specific research project or in a professional position within an approved private firm or public agency. The internship may be repeated once. This course is open only to students majoring in accounting or business administration. Junior or senior standing is required, and approval by the division chairman must be obtained. The course is graded on a pass or fail basis. Refer to “Student Intern Programs and Practicums” for further requirements.
460 Cases in Management (3). Prereq: BUS 326.
A study of a wide variety of management problems in a small group setting. The case study method of analysis is used, and oral and written case evaluations are required. Emphasis is placed on management problems encountered by large, modern firms.
465-470 Practical Application of Business Principles (3-15).
Up to 15 semester hours of credit may be awarded for practical experience in management.  Credit will be awarded only upon approval by the faculty of the division of business administration and the dean of the school of business.
490 Public Financial Management (3). Prereq: ACC 214 and BUS 363.
An introduction to the modern concepts and practices of financial management in public organizations with emphasis on practices used by state and local governments. The course will include a study of the preparation, approval, execution, and review of budgets.
491-492 Undergraduate Research (1-2).  Prereq: Junior or Senior standing.
Supervised research in a business field of study.  Open by request only to junior and senior business majors.  Offered by special arrangement with the dean of the school of business.    (Honors)
499 Special Topics (3). Prereq: Minimum of six hours in business administration or consent of dean of school of business.
This course covers selected areas not studied extensively in other courses and may be repeated for different topics.

Economics

205 Principles of Economics I (3).
A study of the basic tools of macroeconomic analysis and their application to the use of monetary and fiscal policies to achieve macroeconomic goals.  A section on international trade and finance is included.  (Fall and spring) 
206 Principles of Economics II (3).
A study of the basic tools of microeconomic analysis and their application to decision making by the household and the business firm.  A section on government regulation and antitrust policy is included.  (Spring only)
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