Logos & Branding

Belhaven University has unveiled a refreshed brand identity, featuring a new logo, wordmark, and visual identity designed to present the University with greater clarity, consistency, and strength.

Rooted in Belhaven's heritage, the new branding draws inspiration from the iconic columns and fountain in Verne Kennedy Plaza, the symbolic heart of campus. The refreshed brand reflects a university that has grown and evolved while remaining firmly grounded in its historic mission.

Consistent use of the Belhaven brand helps strengthen recognition of the University while reflecting the excellence, heritage, and Christ-centered mission shared across every campus, program, and communication.

The Belhaven University Branding and Style Guide provides the standards for presenting the University's visual identity consistently across print, digital, and promotional materials. It includes guidance on logo usage, colors, typography, imagery, and other brand elements to help ensure every communication reflects the Belhaven brand with clarity and excellence.

Branding and Style Guide

These are the official Belhaven University logos approved for use in University communications.

The approved logo has been designed to maintain readability, accessibility, and consistent brand recognition. Please do not recreate, recolor, stretch, distort, or modify the logo. Read the Logo Usage Guidelines for more information.

Primary Horizontal Logo

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Primary Stacked Logo

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Lettermark Full Logo

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Lettermark Column

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Lettermark

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Lettermark Wordmark

Full Color

EPS JPG PNG

Reversed

EPS PNG

Black

EPS JPG PNG

Approved logos are available for Belhaven schools, colleges, departments, and administrative offices. These logos should not be recreated or modified.

Belhaven faculty and staff may access department logo files through BlazeNet under University Relations.

External partners needing a department logo should contact Marketing & Communications at pr@belhaven.edu.

Use the logo as it was designed and provided.

Correct Logo Usage

Always:

• Use only approved logo files downloaded from this page.
• Maintain the logo's original proportions when resizing.
• Leave sufficient clear space around the logo so it remains prominent and legible.
• Use the version of the logo that provides the best contrast against the background.
• Choose the full-color, one-color, or reverse logo only as appropriate for the design or production method.
• Ensure the logo remains clear and readable at all sizes.

Incorrect Logo Usage

To preserve the integrity of the Belhaven brand, never modify the logo artwork.

Do not:

• Stretch, compress, or distort the logo.
• Rotate, skew, or flip the logo.
• Change the logo colors.
• Rearrange, separate, or remove elements of the logo.
• Recreate the logo using fonts or graphics.
• Add outlines, shadows, gradients, textures, or other visual effects.
• Place the logo on backgrounds that reduce visibility or readability.
• Crop or partially display the logo.
• Place the logo inside another shape or graphic without approval.
• Use outdated or retired versions of the logo.

Backgrounds & Color Contrast

The logo should:

• Appear on clean, uncluttered backgrounds.
• Maintain sufficient contrast to remain readable.
• Use the reverse (white) version on dark backgrounds when appropriate.
• Avoid placement over busy patterns or photography that interferes with readability.

The Belhaven logo has been designed to support clear visual recognition. Always choose background colors and images that provide strong contrast and maintain readability for all audiences.

The approved logo has been carefully designed to maintain readability, color contrast, and consistent recognition across digital and print applications. Using the approved logo files helps ensure Belhaven's visual identity remains clear and accessible.

Legacy Logos

When available materials have been fully used, retiring older logos is often the most practical and responsible decision. Keeping outdated logos in circulation when there is no remaining stock or material to produce or maintain them can create inconsistencies in branding and increase costs. Retiring these logos allows organizations to transition to updated designs, maintain a consistent visual identity, and make better use of available resources while ensuring future production aligns with current standards. No materials featuring legacy logos should be displayed in digital formats, and no new physical materials bearing legacy logos should be produced or ordered.

Branding and Style Guide

The university seal has long played an important role in the visual history of Belhaven University. This traditional symbol is assigned a special place in the heraldry of Belhaven, with a clearly defined and specific use, as well as restrictions.

It is a mark reserved exclusively for official institutional business, such as diplomas, transcripts, legal contracts, and commencement materials. It should never be used for general marketing, promotional items, or personal or department use without prior written authorization from Marketing and Communications.

Email pr@belhaven.edu with any questions.

Thank you for helping us present Belhaven University with clarity, consistency, and excellence.

Belhaven University's name, logos, wordmarks, and other brand assets are valuable representations of the University and should be used accurately and consistently.

If you have questions about using the Belhaven brand or need assistance, our Marketing & Communications team is happy to help. Email pr@belhaven.edu with questions.

Brand and Style Guide