Build Your Future with an Online Sport Management Degree
Turn your passion for sports into a meaningful career with Belhaven’s online Sport Management degree. As a Christian university, Belhaven prepares you to lead in the sport industry with purpose, integrity, and a commitment to making a positive impact.
Designed for working adults, this program helps you build real-world skills you can use right away—in coaching, athletic leadership, and sport business. As part of the application process, you’ll select a concentration that aligns with your career goals in Athletics Administration or Secondary Teacher Licensure, allowing you to tailor your degree to your interests. You’ll gain a strong foundation in leadership, marketing, communication, and decision-making, while learning how the sport industry operates across schools, communities, and organizations.
Our online sport management bachelor’s degree also offers a coaching pathway for students in Mississippi, providing an opportunity to work towards Secondary Teacher License via the Mississippi Alternate Route Program (ALT/LIC) while earning your degree. Along the way, you’ll be prepared not only for the classroom and the field, but also for future roles in athletic administration and leadership.
Courses are practical, flexible, and built to fit your schedule, so you can keep moving forward without putting life on hold. Throughout the program, you’ll be challenged to think critically, lead ethically, and grow in your ability to serve others through sport.
Learn how you can lead with purpose and make an impact through sport.
Why Choose a Sport Management Degree Online at Belhaven?
Coaching Licensure Path
Work toward Mississippi teaching and coaching licensure while earning your degree, opening doors to careers in education, athletics, and leadership.
Real-World Preparation
Gain hands-on knowledge through applied learning experiences that help you confidently step into roles across sport organizations and athletic programs.
Booming Industry Growth
The sport industry continues to expand worldwide, creating new opportunities in coaching, athletic administration, marketing, and event management across schools, organizations, and professional sports.
Christian Worldview
You are challenged to think critically and analytically about who God is — and who you are — as we equip you to fulfill your calling to glorify God and be a blessing to the world.
$617B Projected Growth
The global sports market is projected to grow to $617 billion by 2039.
$617B Projected Growth
The global sports market is projected to grow to $617 billion by 2039.
99,700 Job Openings
Projected each year, on average for sports occupations according to BLS
99,700 Job Openings
Projected each year, on average for sports occupations according to BLS
What Jobs Can You Get with a Sport Management Degree?
Graduates can pursue roles such as:
- Sports Marketing Manager
- Athletic Director / Assistant AD
- Event & Facility Manager
- Team Operations Coordinator
- Equipment Management
- Sports Development
- Recreation & Community Sports Director
- Corporate Sponsorship Manager
- Fitness & Wellness Manager
- Sports Media & Communications Specialist
What Will You Learn in our Sport Management Online Degree?
In Belhaven’s online Sport Management degree, you’ll develop practical knowledge and skills you can apply right away in coaching, athletic leadership, and sport organizations.
- Sport Industry Knowledge
Understand how sport organizations operate across schools, colleges, and professional settings, including governance, ethics, and current industry trends. - Leadership & Team Management
Learn how to lead teams, manage staff, and build a positive culture within athletic programs and organizations. - Sport Marketing & Fan Engagement
Explore strategies for promoting teams, events, and programs through marketing, branding, and digital communication. - Facility & Event Management
Gain skills in planning, organizing, and managing sport facilities and events—from logistics to operations. - Data & Decision-Making
Use research and basic analytics to make informed decisions that improve performance, operations, and outcomes. - Legal & Ethical Practices in Sport
Understand key legal issues and ethical responsibilities in athletics, including compliance, risk management, and leadership integrity. - Communication & Professional Skills
Build strong written, verbal, and digital communication skills essential for working in sport and business environments. - Hands-On Experience Opportunities
Apply what you learn through optional practicum, internship, or applied experiences designed to connect coursework with real-world settings.
Sport Management: What You’ll Study
A bachelor degree in sport management prepares you for careers in coaching, athletic administration, and the business side of sports. You’ll learn leadership, marketing, operations, and communication skills used in schools, teams, and sport organizations.
This program is ideal if you:
- Want to work in coaching or athletic leadership
- Are a working adult needing a flexible online degree
- Are interested in teaching and coaching in Mississippi
- Want to build a career in the sports business industry
Is this degree good for working adults?
Belhaven’s online sport management bachelor degree is designed for working adults, with flexible courses that allow you to balance school with work and family responsibilities.In Belhaven’s online Sport Management bachelor degree, your hands-on experience is shaped by your chosen concentration, giving you the flexibility to match your career goals and schedule.
Athletic Administration Concentration
You may choose to complete internships, practicum experiences, or applied sport projects for academic credit, building real-world experience in athletic programs and sport organizations. You also have the option to select business electives if you prefer a more flexible path.
Coaching Concentration
You may complete internships, practicum experiences, or applied learning opportunities focused on coaching and team leadership. Alternatively, you can choose business or education electives to align with your professional goals and licensure pathway.
It is important to note that students pursuing the coaching concentration will enter a dual-enrollment program that leads to Secondary Teacher Licensure for the state of MS (ALT/LIC). Completion of the program in its entirety will lead to the BS Sport Management Degree and the Masters of Arts in Teaching degree (9 hours of this program are used to support both degrees). To be considered for this program, students should:
- Have an overall GPA of 3.0 or higher; or,
- 21 or higher on the ACT; or,
- Pass the Praxis Core Teacher Entry Test; or,
- Have a qualifying SAT score in Reading and Math
Students will complete 124 hours towards their B.S. Sport Management Coaching Concentration; 9 of these hours are graduate-level, education courses which will also count towards the MAT Degree.
Whether you gain experience in the field or through coursework, you’ll graduate prepared to step into leadership roles in sport settings.
Applying to Belhaven’s online programs is quick and easy. We’ll need a couple supporting documents—things like transcripts from any other school you’ve attended. When you have gathered those, just complete our online application form.
These rates are for August 1, 2025 through July 31, 2026.
| Program | Per Credit Hour |
|---|---|
| Undergraduate Degree/Certificate | $455 |
| Active Military Discount, Undergraduate Program | $250 |
| 20% Discount: Military Spouse/Veteran/First Responder | $364 |
* Military/first responder benefits cannot be combined with any other institutional scholarships or discounts.
Visit the Scholarships, Tuition & Fees page to view other fees as well as the cost estimate calculator.
Go Further in Your Sport Career
Your bachelor’s degree is just the beginning. With Belhaven’s Master of Sports Administration, you can deepen your expertise, expand your leadership opportunities, and position yourself for advancement in athletic administration and sport leadership.
Sport Management: What You’ll Study
Sport Management CORE Classes (Required for Athletics Administration AND Coaching Concentrations)
BUS 121 AI for Everyone
SMA 206 Introduction to Sport Management
SMA 302 Sport Marketing and Sales
SMA 310 Facility Management
SMA 390 Research for Industry Professionals
SMA 401 Practicum 1 OR Approved ELEC
SMA 402 Practicum 2 OR Approved ELEC
SMA 403 Applied Experiences in Sport
SMA 410 Sport and the Law
SMA 418 Sports Ethics, Institutions & Issues
SMA 419 Strategic Sport Management
SMA 435 Site Observation in Sport Management
SMA 450 Internship in Sport Management
Athletics Administration Concentration (Required ONLY for Athletics Administration Concentration)
ACC 215 Financial Accounting
BUS 304 Business Communication
BUS 305 Business Statistics
Coaching Concentration (Required ONLY for Coaching Concentration)
BUS 412 Organizational Behavior
LDC 329 Managing Coaches and Teams
LDC 419 Coaching Methodology
EDU 506 Classroom Management & Organization
EDU 501 Measurement & Evaluation Strategies
EDU 602 Psychology of the Exceptional Child
School of Business: Verified Excellence
Belhaven’s business school is accredited by the International Accreditation Council for Business Education (IACBE). Why is this important?
Knowing the School of Business is accredited by the IACBE tells you that Belhaven voluntarily holds itself to a set of quality standards and is willing to allow outside business experts to come to campus and verify Belhaven is doing what we say we are doing. Belhaven’s commitment to the accreditation process benefits you because it ensures you will be provided a quality education.
Meet the Department Chair
Dr. Christina Martin
Professor of Business and Chair of Sport Management and Hospitality
Contact Us
Office of Adult, Graduate, and Online Admission
Phone: 601-968-5940Mailing Address:
1500 Peachtree Street, Box 153
Jackson, MS 39202
Fax: 601-300-2932
Verse of the Year
Go and make disciples of all the nations ... And be sure of this: I am with you always, even to the end of the age.
Matthew 28:19-20