The Business of Fashion From Runway to Retail

You track the trends and craft your own aesthetic. You love detailed discourse about your favorite brands. You have strong opinions about textiles. And, of course, your instinct for style is flawless.

You need a career in the apparel industry. Your starting point? Belhaven’s new Fashion Merchandising program.

From global sourcing to start-up entrepreneurship, you learn (and apply) every element of operating a fashion business through case studies and collaborative projects. Our curriculum emphasizes the importance of Christian values and ethics in the daily routine of the fashion industry. Employers will know your bachelor’s degree reflects your confidence and unerring expertise.

The fashion world is waiting. Let’s get started.

Apply Request Info

YouTube Video Thumbnail

Fashion Merchandising Major at Belhaven University

Why You'll Love Fashion Merchandising at Belhaven

Art + Business

Learn the insider fashion terminology, leadership skills, and cultural communication needed to succeed with vendors, suppliers, producers, and target consumers.

Faculty Expertise

Belhaven professors encourage critical thinking, creativity, risk-taking, and innovation.


Project-based learning helps you learn real-world skills and build your blog or virtual portfolio.

Christian Worldview

You are challenged to think critically and analytically about who God is — and who you are — as we equip you to fulfill your calling to glorify God and be a blessing to the world.

New Major

Be the first, a trailblazer, forging your own unique path

$64K Average Salary

For retail buyers and purchasing agents across the United States


Network with industry leaders through conversations, seminars, and case studies

What Can You Do With a Degree in Fashion Merchandising?

  • Product developer
  • Assistant buyer
  • Fashion analyst
  • Retail store manager
  • Assistant stylist
  • PR and special events
  • Start your own clothing brand or retail concept
  • Non-profit/social enterprise with a fashion focus

Fashion Merchandising: What You'll Study

With training focused on entrepreneurship via fashion brands and retail start-ups, majoring in Fashion Merchandising at Belhaven is your gateway into a creative and competitive field.

You gain practical skills like business registration, online marketing, target market research, and financial planning. Belhaven courses are project-based and holistic in the approach to fashion product development, marketing, and sales:

  • The fundamentals of fashion
  • Forecasting and analyzing fashion trends
  • Retail strategies from around the world
  • Managing a fashion brand
  • Sourcing quality and sustainable apparel

You also hear from renowned guest speakers and take part in field trips to experience the industry firsthand.

Double major graduate

Double Major & Get Your 5th Year Free

Fuel your academic passions and expand your career options. Belhaven offers our freshmen a unique deal: double major, and we’ll pay the tuition if you need a fifth year in school. Double major in two arts programs, pair a business degree with a STEM major … the possibilities are endless!

More: Year 5 Free

Internships & Opportunities

Belhaven professors have great connections for internship placements with local, regional, and national employers. You’ll learn alongside successful retailers, established fashion brands, and innovative start-ups.

And, as an inaugural Fashion Merchandising student, you’ll play a big part in helping to shape program activities. In addition to guest speakers and field trips, you can help us develop:

  • Study tours to Atlanta, New York City, and Ghana
  • Membership in the National Retail Federation (NRF)
  • Summer study abroad opportunities
  • Community service projects
  • Clubs and activities

Across campus and around the world, you’ll make your mark as a Belhaven Fashion Merchandising graduate!

three cheerleaders smiling

Earn a $1,000 Scholarship

We’re so confident you’ll love what you find at Belhaven, we’ll add $1,000 to your first-year scholarship package when you come for a personal visit or one of our Discover Days.

Schedule Your Visit Today

Contact Us

Office of Admission

Phone: 601-968-5940

Mailing Address:
1500 Peachtree Street, Box 153
Jackson, MS 39202

For campus visit:
Jimmy Hood Welcome Center
855 Riverside Drive
Jackson, MS 39202

Fax: 601-300-2932

BU letters displayed outside admission office

Verse of the Year

God is working in you, giving you the desire and the power to do what pleases Him.

Philippians 2:13